2023 will not only bring a new year, but it will also kick off Cherry Central’s 50th year in business! On April 2, 1973, five Michigan farmers came together to form the Cherry Central Cooperative. Since then, our federation of grower-controlled operations provides centralized sales and marketing operations for fruits and vegetables in Michigan Canada, Washington, Utah, and Idaho.

Cherry Central will kick off its 50th year celebration close to where it all began- downtown Traverse City. Come gather with the city on Front Street to ring the new year in the way the Cherry Capital ought to…with a giant glowing cherry descending onto the city followed by fireworks! The CherryT Ball drop party begins at 10 pm and ends just after the new year.

Click here to learn more about the event.

For those that are looking for a more private evening, we will also be celebrating at North Bar TC’s Masquerade ’23.

Guests at this event will enjoy:

• Two premium adult cocktails or mocktails styled with fruitHaven- A Cherry Central Brand Tart Cherry Juice
• Curated communal Hors d’oeuvres buffet, desserts & late night snacks by Chef Ralph Humes
• Rooftop cocktail reception with live DJ & dance floor
• Mingling cocktail event
• Mawby Ball Drop Bubbly Sparkling Wine toast at Midnight
• Grey Goose Vodka Ice Luge
• Full Premium Cash Bar
• Photo Booth
• Coat Check
• Doors open at 8 pm. Event ends at 1 am

Interested in attending? Click here to purchase tickets.

Thank you to all our loyal customers and wonderful grower/ owners for making the past 50 years possible. We look forward to 2023, and to the next 50 years of serving you.